Over 4, customers did just that and took a tour of the company. They were not living up to their philanthropic responsibilities at all.
What should the companies have done differently in to address the water allegations? More essays like this: Like discussed early, water is a very sacred resource to Indians and by these two companies using it excessively while polluting the water and soil it just showed they had little respect for Pepsi case analysis essay culture.
The obliviously deals with follows all the laws and regulations within the country you are in. When they were being accused the first time, they completely denied in and ran their own test to try and prove their innocents.
Instead of taking action and accepting the fact that they were in the wrong, they choose to deny the allegations of CSE and IRC through the media. All companies, no matter where they are located, should have a crisis management plan ready at all times because you never know when a crisis may happen but you must always be prepared.
Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. They would first apologize for the mistake then explain that they are taking action by reducing their usage of Pepsi case analysis essay in the plants, not polluting the water and soil, and not selling solid waste as fertilizer.
They just wanted to do what was best for them which was sell their product and make more money.
What lessons does this case present for MNCs doing business in the global marketplace? I guarantee that if they were in the United States and water was a huge significance here, they would change their ways much faster than they did in India.
This build a better relationship with their customers and their sales have actually increased in India. Clearly Coke and Pepsi where not following through with this either. If you cannot please your customers then you cannot have a business.
They claimed that these high levels of pesticide can cause cancer as well as birth defects and also harm nervous and immune systems if consumed over long periods of time.
For starters, instead of denying the allegations the companies should have taken responsibility for their actions and accepted the fact that they were using the water excessively as well as polluting it. There are still issues that need to be fixed within both companies but if they continue to take these steps of action then they can continue to build their relationship back up with their customers.
There a quite a few things both Coke and Pepsi could have done differently to address the water allegations in The third responsibility is ethics and this is just expected by society. The main point is to be a good corporate citizen and give back to the community. Coca-Cola hired researchers to talk to customers to find out what exactly the allegations were.
The final lesson I think that can be learned here is the fact the neither company was really that involved in the community. At this point, they knew that water was a sacred source and they should have been doing everything they could to gain their customers back.
Neither Pepsi nor Coke has any idea what they were doing when it came to this crisis. This deals with avoiding questionable practices and companies should operate above the minimum. It made both companies look horrible and like they did not care about anyone but themselves.
The final responsibility in the CSR model is philanthropic.
The second responsibility that is required by society from a business is legal issues. Without a follow up, a company cannot build up that trust with their customers. Any type of event to get the community involved with the community helps to build that trust.
Both Coca-Cola and PepsiCo dealt with this crisis very poorly this first time. They did not do these steps but rather, they conducted their own tests within their companies and came to the conclusion that their drinks met demanding European standards. Get Full Essay Get access to this section to get all help you need with your essay and educational issues.
This is not it, they also need to follow up with their customers on their progress from time to time to show them that they really are taking action and it is working.
Neither of the two business were doing anything at all with this responsibility.
They should have explained to their customers the problem, why it happened, what they were going to do to fix it, and keep their customers informed of the progress.Free Essay: PepsiCo Inc Case Study Introduction Pepsico Inc is an American company headquartered in New York and operates in virtually all continents in the.
Free Essay: Case Study Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management, crisis management, global business. Pepsi Case Analysis Essay Case Summary Inunder the leadership of the former CEO Steve Reinemund, ultimedescente.comed a new business strategy that based on the racial and culture diversity.
It emphasized the importance of having equal working and promoting opportunities for all employees from different ethnic groups. Strategic issue. Maintain competitive focus, while splitting PepsiCo and creating governance for the new Pepsi Bottling Group.
Internal Analysis. Coke and Pepsi Case Study Essay Sample. 1. Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management. Free Essay: Robin Cheema 6/27/16 Pepsi Case Write Up Being indian myself, it is pretty interesting analyzing the pepsi case and their situation.